![]() “Sparkle stands out as a brand that provides quality products and a sensible price for individuals who like to entertain and express themselves in quality ways and we’re proud to support their endeavours through the creation and execution of this campaign. Whether it’s the versatility of Sparkle Pick-A-Size Paper Towels, our fun and stylish Sparkle Paper Towels with Spirited Prints Designs or the choice of 3 sheet sizes in Sparkle Tear-A-Square Paper Towels, we’ve always got you covered with essential products made for your everyday tasks and. “We’re thrilled to be partnering with Sparkle for such a fun and refreshing campaign, giving us the ability to highlight our customers who stand up to every day little messes at an affordable price,” said Chuck McBride, Founder and Chief Creative Officer at Cutwater. This new campaign celebrates our savvy consumer and the choices she makes every day.” Nicole Cook, Director of Brand Building at Georgia Pacific said: “We know Sparkle is a smart and practical everyday solution for our consumers. In additional to the TV spots, the campaign will include digital components including search, social, banners and online video. There will also be a second :30 and :15 TV spot called “Paper Clip” that will roll out in May 2018. The spots highlight the ways in which Sparkle paper towels are perfect for small every day messes and why using a premium paper towel for these cleanups is as absurd as ordering chicken nuggets at a fine restaurant. In Britain, paper towels for kitchen use are also known as kitchen rolls, kitchen paper. The campaign includes a :30 and :15 TV spot called “Gourmet Chicken Nuggets” which can be viewed below. A paper towel is an absorbent, disposable towel made from paper. She serves as a symbol to celebrate individuality and assist in spending less per sheet on the mess with the brand’s paper towels. The newly restyled Sparkle Fairy acts as a spirited, witty best friend to consumers, with a sensible and practical outlook. Through this campaign, Cutwater and the Sparkle brand aim to encourage the resourcefulness of sensible consumers in a fun and innovative way, celebrating the brand’s loyal audience and driving greater support among other retail customers. While Sparkle has always prided itself as a smart choice, it’s ready to show off its spirited side with a new package design and a re-imaged Sparkle Fairy (designed by Rebecca Weinberg) to celebrate our consumer’s bright and savvy choices like not over spending on everyday little messes. Link to Instagram Page Displays the Instagram logo and links to the iSpot.To showcase Georgia-Pacific’s Sparkle paper towels as a brand that celebrates smart and savvy choices, the Sparkle team has partnered with San Francisco-based creative agency, Cutwater, for its new Make the Bright Choice campaign, which encourages consumers to spend less on every day little messes with Sparkle paper towels.Link to LinkedIn Page Displays the LinkedIn logo and links to the page.Link to YouTube Page Displays the YouTube logo and links to the page.Link to Twitter Page Displays the Twitter logo and links to the page.It saves both time and money in the long run. Link to Facebook Page Displays the Facebook logo and links to the page I have found that I often need fewer sheets of Sparkle Paper Towels compared to other brands.When she mentions security cameras, the view switches to the view of the camera, sirens sound in the distance and the burglar realizes he is caught.Īdd None have been identified for this spot ![]() Baffled, he watches as she tells him that they are also good for cleaning up jelly, water, refrigerators and even security cameras. Marketing Stack Integrations and Multi-Touch AttributionĪ burglar looks through goods in someone else's kitchen when Kerri the Sparkle Fairy shows up to let him know that Sparkle paper towels are great for those times when you want to wipe off your fingerprints without breaking the bank.Real-Time Ad Measurement Across Linear and CTV.There's a Better Way to Measure TV & Streaming Ad ROI Spend □ TV Impressions □ National Impressions □ Local Impressions □ Comments Unlock These Ad Metrics Now National Airings □ First Airing □ Last Airing □ Creatives □ Recently Aired On □ Est.
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